Booooorrriinng!!!
I got a lot of great feedback from last week’s post about making copy more interesting. And some great suggestions on how to do it. Dr. Stuart C. Marmorstein likes keeping it conversational, using questions, story, and completing the circle (as he points out I did by starting and ending with popcorn). James Lang is a fan of self-deprecating humor. (Personally, I’ve got lots [...]