When it comes to getting people to agree to an interview and prying their best secrets out of them, Ray Edwards has an unfair advantage. He’s one of the nicest, friendliest, most down-home guys in the business. So naturally I agreed to an interview. And naturally, he was able to pry out of me my NINE secrets of succeeding as a copywriter in today’s [...]
Have you heard the bad news? A few years ago it was discovered that most people have the attention span of a goldfish. But that’s no longer true! According to a new study done by Microsoft, the goldfish now have us beat by a second. That’s right, the study concluded that the attention span of a goldfish is 9 seconds – while people generally [...]
What happened to you? As a baby you were one of the most persuasive beings on the planet. Out you popped from your mom, a dripping-wet, wrinkled, bawling mess. And yet somehow you had managed to persuade people to love you, feed you, clothe you and change your diapers. Masterfully, you alternated goo-goo-eyed baby charm with attention-getting cries at precisely the right pitch and [...]
Hey, thanks for stopping by and checking out my blog. Whether you came by link or by search… …whether you’re a current or aspiring copywriter, marketer, entrepreneur, creative thinker, or none of the above… …I’m darned glad you’re here. My goal is to provide you with all sorts of great info and insights on persuasion … creativity … copywriting … marketing … direct response [...]
Copywriting is about being persuasive. So if you want to get better at copywriting, practice being persuasive. In person as well as in print. Practice convincing your friends, family and business associates to try a particular food, accompany you somewhere, watch a certain show, or just to do “A” rather than “B”. Notice what works. Notice what doesn’t. How do you deal with objections? How do you [...]
The most interesting and most successful people I know are smart. The best writers I know are frighteningly smart. So being smarter and raising my IQ has long been a goal of mine. Some say you’re stuck with the neural cards you’ve been dealt. But I’m convinced that intelligence can be increased and IQ raised. Increasingly, researchers are, too. Here are some ways to [...]
Moshe Feldenkrais was a groundbreaking teacher of human potential and mind-body development. Moshe Feldenkrais – Credit: H. Czelczok His revolutionary system of mind and body “re-education” for stressed and dysfunctional brains and bodies has achieved miraculous results for thousands around the world. He has some fascinating insights for anyone interested in achieving all they’re capable of. He says that there is [...]
Inborn talent is finally being exposed as an illusion. The good news now is that anyone acquire talent. The bad news is, it takes some effort. And it has to be the right kind of effort. Books like Talent Is Overrated, The Talent Code, Bounce and Outliers all agree that what really matters is the amount and quality of your practice. More practice is [...]
Join 8-figure a year Internet Entrepreneur Eben Pagan as he conducts a master teleclass with David Deutsch.
In this interview Ben Settle grills me on how I first broke into the direct-mail copywriting business, my long-time association with copywriting agent, John Finn and much more. Ben is a tremendously talented young copywriter and marketing consultant. This interview was originally part of Ben's Copywriting Grab Bag.