I did an interview recently with David Garfinkel in which we did a deep dive into a long-time fascination of mine: pitchmen.

Look, in times like these especially — and I hope you’re doing well and staying safe – you may not want to SOUND like a pitchman.

But you do want to THINK like one if you want to write great copy at any time for any market.

In this interview I reveal what you can learn from pitchmen about how to grab and hold people’s attention… how to use detail, word-pictures and story to create a compelling pitch… and how to “seal off the exits” and make your product the only alternative.

So step right up and let’s get started.

Click here to listen to the full interview.