Dramatically Improve Your Copywriting—without Writing a Word

Copywriting is about being persuasive. So if you want to get better at copywriting, practice being persuasive. In person as well as in print. Practice convincing your friends, family and business associates to try a particular food, accompany you somewhere, watch a certain show, or just to do “A” rather than “B”. Notice what works.  Notice what doesn’t.  How do you deal with objections? How do you [...]

2018-09-18T13:31:34+00:00Categories: Copywriting, Marketing, Updates|14 Comments

The Illusion of Talent

Inborn talent is finally being exposed as an illusion. The good news now is that anyone acquire talent. The bad news is, it takes some effort. And it has to be the right kind of effort. Books like Talent Is Overrated, The Talent Code, Bounce and Outliers all agree that what really matters is the amount and quality of your practice. More practice is [...]

Ben Settle Interviews David Deutsch

In this interview Ben Settle grills me on how I first broke into the direct-mail copywriting business, my long-time association with copywriting agent, John Finn and much more. Ben is a tremendously talented young copywriter and marketing consultant. This interview was originally part of Ben's Copywriting Grab Bag.

Doberman Dan Interviews David Deutsch

Video interview by "Doberman" Dan Gallapoo and David Deutsch live at John Carlton's Action Seminar Dan is a direct response entrepreneur, copywriter and consultant with a specialty in what he affectionately call the “muscle-head” market – bodybuilders. Dan's work has appeared in MuscleMag International, Flex, Muscle & Fitness, Penthouse, Men’s Edge, IronMan, Muscular Development, Reps!, Exercise For Men Only, Natural Bodybuilding & Fitness, The National Enquirer, [...]