Have you heard the bad news? A few years ago it was discovered that most people have the attention span of a goldfish. But that’s no longer true! According to a new study done by Microsoft, the goldfish now have us beat by a second. That’s right, the study concluded that the attention span of a goldfish is 9 seconds – while people generally [...]
What happened to you? As a baby you were one of the most persuasive beings on the planet. Out you popped from your mom, a dripping-wet, wrinkled, bawling mess. And yet somehow you had managed to persuade people to love you, feed you, clothe you and change your diapers. Masterfully, you alternated goo-goo-eyed baby charm with attention-getting cries at precisely the right pitch and [...]
In this interview Ben Settle grills me on how I first broke into the direct-mail copywriting business, my long-time association with copywriting agent, John Finn and much more. Ben is a tremendously talented young copywriter and marketing consultant. This interview was originally part of Ben's Copywriting Grab Bag.
Video interview by "Doberman" Dan Gallapoo and David Deutsch live at John Carlton's Action Seminar Dan is a direct response entrepreneur, copywriter and consultant with a specialty in what he affectionately call the “muscle-head” market – bodybuilders. Dan's work has appeared in MuscleMag International, Flex, Muscle & Fitness, Penthouse, Men’s Edge, IronMan, Muscular Development, Reps!, Exercise For Men Only, Natural Bodybuilding & Fitness, The National Enquirer, [...]
